The overall theme of these talks was how to use machine learning to improve the speed and efficiency of certain SEO tasks, such as writing meta descriptions. This was my favourite section of the day thanks to Paige, Lazarina and Miracle. (Roxana did a great talk about the internet, however it went completely over my head.) Innovate In the advance section, I learnt about writing reports, just in time for our monthly reports! It made me think about my client’s KPIs, how to write my reports to reflect them and to make sure I don’t include unnecessary and confusing data. Two more great talks from Roxana and Aleyda, unfortunately, Aleyda couldn’t be there in person but it was a great presentation nonetheless. Thinking of new ideas every month is one of the most tricky parts of SEO, so I’ll be sure to check what we’ve previously done and see if I can repurpose any of it. In the first section, I learnt about the possibility of repurposing old content, checking if content can be rewritten to target different keywords. Thanks to Lidia, Rejoice and Crystal for starting off the talks strong! Of course, coming from a well-known company certainly helps act as an icebreaker (and luckily no one asked me any tricky questions about the SEO Spider). The rest of the day followed a similar pattern of an hour of talks with half an hour of breaks (with snacks at every opportunity).Įveryone we met at the conference was super friendly, and being new to the industry, I don’t know many people yet. On the way we found a turtle sleeping by his pool. We signed in, grabbed all the free merch available, and had a quick look around the conservatory before the first talk. With the promise of pastries and the fear of being too late to grab one, we made sure to get to the Barbican for just after 9. We decided climbing the stairs was quicker than waiting, and good cardio! Was there the option of taking the lift up the 5 floors between the two rooms? Yes. The conference was held in the Barbican Centre, with the breaks being held in the pretty garden room/conservatory, and the talks being held in the cinema on the bottom floor.
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. Archives
December 2022
Categories |